Meta’s Muse puts a personal agent between users and everyday transactions
Millions are trying an assistant that acts across services by drawing on unusually broad personal context.
Muse can call businesses, manage subscriptions, arrange travel and make purchases using a user’s accounts and personal context; SFGATE reports at least five million downloads and three million weekly concurrent users after launch. The service requests access to logins, financial details, messages, calendars and contacts, while Meta says conversations are not shared with its advertising system. At that scale, the agent could give Meta a new layer of control over demand signals and customer relationships beyond its existing media interfaces.