Meta’s Muse turns personal data into an agent relationship, deepening platform control
A personal assistant’s memory layer gives Meta a new interface to users’ relationships, intentions and daily tasks.
TIME reports that Muse updates social dossiers hourly for its 4 million users after drawing on conversations, email and Instagram, and that the app has passed 5 million downloads. Meta says the data is not shared with its advertising system or other users’ agents, although de-identified lessons improve the wider product and promised user encryption is not yet available. For advertising-supported platforms, an agent that manages inboxes and errands can own a richer and more frequent customer relationship than a feed, even before its data is used for ad targeting.